Alkaline continues to be a major player in dancehall

Dancehall star Alkaline is getting his flowers in rum form. Ahead of the New Rules 2025 Jamaica staging, Rum-Bar Rum has teamed up with New Era Productions to launch a limited-edition bottle paying tribute to the Vendetta Boss and the cultural movement he continues to fuel.

Set to hit shelves this Friday, the release coincides with the highly anticipated event slated for July 5, 2025, at the Trelawny Multi-purpose Stadium. 

"This exclusive release embodies Jamaica's vibrant spirit, reflecting the island's rich heritage and culture and how both brands continue to capture, energise, and strengthen the space," said Tamika West, marketing manager for Rum-Bar Rum.